Marketing to Niche Demographics
GlobeSt.com Catches up With Peter Belisle, southwest market director of JLL at the firm’s big ICSC RECon party last week, where he says that the food and beverage industry continues to grow with new concepts being created every day.
LAS VEGAS—The retail industry continues to evolve as new types of tenants work to attract and evolve with today’s consumer. That is according to Peter Belisle, Southwest market director of JLL, who chatted with GlobeSt.com at the firm’s party last week at ICSC’s RECon (note “Lady Gaga” performer). According to Belisle, he continues to see growth in the esports sector with companies like GameWorks continuing to grow.
“We are also seeing traditional retailers create a experiential retail model,” he said. For example, Restoration Hardware, he says, has developed a restaurant concept as well as a wine tasting room as a way to build its brand.
Speaking of the food and beverage industry, he says that as a whole, it continues to grow with new concepts being created and marketed to niche demographics.
Lastly, he tells GlobeSt.com, several retailers and ecommerce companies are creating a last mile model in a shopping center environment where people touch and feel in-demand products.
Check back with GlobeSt.com in the next week for more from our wall-to-wall retail coverage surrounding the Las Vegas ICSC RECon show last week including exclusive discussions with attendees on trends in the market. Also, take a look below at stories you might have missed.
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