Traditional networking events collect a crowd together in the hope that proximity will foster connection and collaboration. Whether you meet people who might share your goals is largely left to chance. So how do you raise the odds?

Shrink the group to a more manageable size and curate the attendance list to increase the likelihood of making valuable contacts. Salon-type events with 10-15 carefully chosen attendees at a dinner allow deeper interactions than a ballroom full of voices.
Take advantage of industry initiatives and events like those sponsored by business publications and trade organizations to broaden your sphere and build visibility within the community.
Instead of focusing solely on potential clients or competitors within your own field, change the formula to foster cross-industry connections. This can highlight opportunities that might not be obvious and lead to collaborations with related firms that can ultimately yield better, more comprehensive solutions for clients.

Crossing Industry Borders to Improve Client Options

In the interconnected world of commercial real estate, clients rely on services from a range of industries that operate largely independently from one another. Bringing together best in class professionals from legal, accounting, commercial real estate, and other adjacent professional services firms can generate conversations about areas where these industries intersect. Building on a more comprehensive and diverse set of experiences and capabilities, these cross-industry collaborations bring more value to everyone involved. This integrated approach can expand the client base of the individual companies while providing better approaches to meet client needs.

Instant Insights /

Coordinating Business Development for Cross-Industry Benefit

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