Benjamin Cien Benjamin Cien

More and more consumers want dining and entertainment options at retail centers. According to a recent study from ICSC, 50% of US consumers want more dining options and 40% want to see more entertainment and leisure venues and activities. While experiential retail has become a buzzword in the market, this research illustrates that consumers want these concepts.

“The desire for increased and conveniently-located retail services has grown so much so that 78% of US adults would now consider living in a mixed-use setting for a live-work-shop-play lifestyle,” Benjamin Cien, associate partner and studio director at Newman Garrison + Partners, tells GlobeSt.com. “The mixed-use development and community is a really efficient way to attract and please many different members of a community.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.