RentPath's booth at the National Apartment Association conference in Denver, CO RentPath's booth at the National Apartment Association conference in Denver, CO

NEW YORK CITY— Summer marks one peak period of tenants moving apartments with the highest rents generally trading up through early fall, according to RentHop, an online rental guide. Although the seasonal renting pattern has remained consistent, ways of getting the word out on vacancies has drastically changed. For 30 years, printed hard copies of Apartment Guide dominated rental multifamily marketing, sitting in wire racks in major cities.

Then came the internet, and it wasn't just about e-commerce disrupting retail. Founded in 1989, and headquartered in Atlanta, GA, RentPath now runs ApartmentGuide.com, rent.com and rentals.com. It's owned by Texas Pacific Group Capital and Providence Equity Partners. For the year ended June 2018, RentPath's revenue hit approximately $259 million.

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.