Augmented reality is quickly becoming a favorite tool for developers and property owners, who can use the technology to curate and visualize spaces and interior design decisions before making an expensive investment. Morrison Hotel Gallery, which has said that augmented reality is becoming popular in commercial design, launched the Morrison Hotel Gallery app for art and gallery spaces in buildings. The new app helps owners virtually hand and choose artwork to see how it impacts a space.

“Utilizing an app such as the Morrison Hotel Gallery app that allows users to virtually curate their own art galleries and accessory selections and view each piece in an interior space before purchasing, is a major shortcut to the design process,” Casey Fannin-Kaplan, who created and designed the Morrison Hotel Gallery app, tells GlobeSt.com.

Artwork in general has become an important element in creating experiential spaces for today's users in every asset class from office and multifamily to hospitality. “In commercial design and properties, the first thing customers and guests take in is the visual elements surrounding the spaces,” explains Fannin-Kaplan says. “For instance, in a hotel, images are everything when selecting where you will stay. From the hotel lobby to the communal spaces and the rooms themselves, design matters.”