Trion has incorporated many of these features into its properties. “Recently, we’ve introduced peloton bikes at a few of our properties’ fitness centers,” which has noticeably played a role in retention,” explains Sharkansky. “Another advancement we’ve begun adding is the Carson Living app, essentially a virtual doorman, which has provided benefits for both management and residents by being able to view visitors, receive on time deliveries through notifications, and communicate with residents instantly.”

It isn’t only residents leveraging technology. Property managers are also incorporating technology to better serve tenants. “Over the past few years, many property management-specific software options and apps have been released, such as AppFolio Property Manager, which allow for simplified rent collection online as well as resident screenings for an easier approval process on our end,” says Sharkansky. “By implementing the right technology, we are able to deepen our reporting, giving owners the insights they need, while also making residents’ lives easier, which contributes to continued strength in renewal rates.”