Los Angeles

Yardi Rent Café’s customer relationship management software is has seen a major increase in product adoption. The software now has 3.1 million users, an increase of 34%.

The software has substantial benefits. It helps to capture leads, automates follow-ups and centralizes communications to increase conversions and retention for property management companies.

The CRM program also has additional benefits, including multi-source lead attribution tracks multiple touchpoints throughout the customer journey to give more accurate insight into marketing source performance; lead scoring prioritizes incoming leads to provide visibility into the strength of the current pipeline. It allows leasing agents to focus on customers that are more likely to convert; Email drip campaigns allow leasing staff to communicate with renters via automated emails that identify and promote the next step of the leasing lifecycle.