Interface HQ

ATLANTA—In our pre-event coverage of GlobeSt.coms ADAPT awards, we took a closer look at adaptive reuse projects across the country. The winner of the best economic revitalization of a neglected building goes to Interface HQ in Atlanta. We will be honoring the project at our awards ceremony in Baltimore on September 16th.

In 2015, Interface began exploring the possibility of consolidating its Atlanta offices and showroom because its leases were coming due in 2018. Originally, the company was seeking a 70,000-square-foot building for its 160 corporate employees but instead, it decided to work with a developer and buy 1280 W. Peachtree St., a 40,000-square-foot building that had been built in the 1950s.

The neglected office building was an eyesore. It was a poorly lit class-D office building, and had low ceilings that created a stuffy, uninviting office environment. The Interface team saw an opportunity—the building was extremely well-located at a busy corner of booming Midtown Atlanta—to reduce the company's carbon footprint and serve as a catalyst for revitalization. Access to MARTA was a key driver in Interface's site selection; the building, directly across from the Arts Center Station, would provide Interface's workforce with a sustainable and rapid means of commuting to work.


➤➤ Join your colleagues at the GlobeSt.com ADAPT: Opportunity Zones awards September 16th in Baltimore, MD, where we put a spotlight on the achievements of those who have had a hand in locating adaptive reuse solutions across the country. At the same time it is also focusing on Opportunity Zones and the potential they offer – for both adaptive reuse and new construction. Click here to register and view the agenda.


Parkside Partners, which held the building since 2015, and specializes in repurposing functionally obsolete buildings as boutique, class-A offices, had been looking at the property as an adaptive reuse opportunity for some time. Parkside originally envisioned the property as a single- or multi-tenant office building that could be reconfigured as industrial loft space with new building systems and a new rooftop amenity. However, Interface came into the picture in 2016 and the new redevelopment plan was set into motion.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.