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MYRTLE BEACH, SC – This year, for GlobeSt.com's ADAPT awards, we considered a wide array of commercial projects throughout the county. The 2019 winner of best commercial project repurpose is Waikiki Village Motel in Myrtle Beach, SC. We will be honoring the project at our awards ceremony in Baltimore on September 16th. As markets transform and desires change, the once-thriving, family-run Waikiki Village Motel saw a significant downturn as an unsustainable model in today's climate. The ownership team, refusing to let this motel become an irrelevant thing of the past, and instead viewed the situation as an opportunity for growth, aiming to turn the motel into a vacation gem once again. Responsible for dozens of historic renovations in South Carolina, the owners teamed up with GBX Group LLC as investors and Tim McLendon, a well-known designer in the Southeast, to repurpose the Myrtle Beach motel, while protecting its 1960s modern charm. With many recent tear-downs and high-rise condominium replacements, GBX Group LLC was able to bring in initial equity contributions to start the overdue project. Leveraging previous knowledge of historic properties, the firm was also able to obtain several tax-related incentives in renovating the property, such as tax abatement and tax credits. Purchased in December 2017, the motel honored reservations throughout April 2018, while constructing a redesign plan. Renovations were made to the 49 motel rooms, pool, cabana, lobby and courtyard over the next six months, with the hotel reopening in October of 2018. The team was able to implement mid-century modern designs, which was a new concept to the Myrtle Beach market.
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