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At some point, every industry must undergo a digital transformation to remain relevant. Customer expectations, requirements for improved efficiency, and growth initiatives require that all businesses adopt modern tools, systems, and processes to succeed in increasingly complex and fragmented business environments. So writes Bill Pierznik, COO of Act-On Software, for our sister publication Property Casualty 360.

The problem is taking the digital transformation leap can be a daunting task. For some, simply establishing a website can feel like a huge undertaking. That said, more and more shops are investing fully in their digital initiatives, looking to leverage technology to automate standard tasks and extend their brand reach.

Each digital initiative, though requires dedication, resources, time and money. So the question then becomes, where should you start for maximum impact? To find out, continue reading this article here.

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Erika Morphy

Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.