Gimbal Launches New Analytics Tool

Gimbal has launched Trends, a new analytics tool that can track location and foot traffic to deliver comprehensive data of how people move in the physical world. The software will help marketers, business analysts, finance teams, municipal planners, and real estate developers make better business decisions.

The software aggregates visitation patterns of the top brands and retailers across nearly five million unique locations. The platform then identifies and highlights shifts in market share and consumer preferences within retail, grocery, finance, QSR, and other verticals in North America.

This is a new concept, according to Gimbal. Gathering location data has always been difficult, but 90% of all consumer activity takes place offline.