Is your app too "noisy"? According to Leanplum, a San Francisco-based multi-channel engagement platform provider, the primary reason people delete apps is incessant and insignificant notifications from brands.
The Leanplum survey of 1,000 cell phone users in the United States, "Inside the Best Mobile Communications Brands," found brand apps primarily flop because consumers hear message sounds from them too much, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
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