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STAMFORD, CT—Mobile-friendly websites have long been a dominant engagement channel for brands and yet too many companies have not learned how to build such a site properly. Namely, according to Gartner, too many organizations build their mobile websites without accurate knowledge about their customers' mobile preferences.
These companies need to step up their game and quickly too. Gartner predicts that, by 2020, mobile marketers will drive 80% of engagements through mobile websites.
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
