"The builders were selected based on their experience in custom home building and reputation of quality and luxury. This year's parade will have four additional events that feature each of our builders at a partnered luxury venue. These events will take place in November, January, March and May," Nicole Pietramale, director of marketing with McCombs Properties, tells GlobeSt.com. "Three of the confirmed venues are Lamborghini Austin, Ferrari of Austin, and Sail and Ski. Each home having a theme is something that has not been done before. Each builder chose a theme for their home based on architectural and interior design features."

During the last decades, rural areas, beach communities and ski towns have found hospitality and hotel markets shifting as second homes increasingly become second sources of income, according to a Curbed report. Moreover, a report by a department of economic opportunity found that in 32 rural counties last year, Airbnb hosts welcomed 125,000 guests, a 110% increase in business year-over-year that generated $24.7 million.

A new report from HomeAway, a vacation rental service, and Savills, analyzed the second-home market in US and major European countries to find that vacation homes have increasingly become more about returns on investment. For the first time, the report concludes, the primary motivation for ownership of these properties is the potential for rental income. In the United States, 42% of vacation homeowners cover all costs through rental income, 40% have seen increased booking during the last year and 28% turn a steady profit.

According to research from the National Association of Realtors, while 19% of home purchases were purely investment-based, more owners are blurring the lines. Properties that previously had sporadic use by owners are now on the market all season or all year. More than two-thirds of owners rent second homes for at least part of the year to cover some or all of ownership costs, says the Curbed report.