Brittany Winn has joined Cushman and Wakefield as a director in the firm's Downtown Los Angeles office. Working with Mike Condon, Jr., Winn will focus on capital markets and leasing for office renewals, restructures, relocations, consolidations, dispositions and purchases.
Winn joins the firm from Newmark Knight Frank, where she served as associate director, and she joined Cushman to take advantage of the company's full-service platform. "Cushman & Wakefield offers a full service platform, which is especially helpful for teams such as ours that cover both capital markets and leasing requirements across multiple markets," Winn tells GlobeSt.com. "We can refer our clients within Cushman & Wakefield for services needed before, during and after a transaction has closed. In order for me to continue to build and maintain a strong and reputable career, it's important to retain connections with Cushman & Wakefield team members to ensure clients are in the best hands."
Winn is planning to hit the ground running, leveraging her extensive market knowledge to drive leasing at some major office developments. "Large-scale projects are pre-leasing before they break ground, and as long as tenants continue to take space defensively, we will be working to keep filling spaces as it delivers," she says. "This trickles down and affects mid-size and smaller tenants in the market who are feeling the pressures of increased rent, but at the same time are equitably being alleviated with Landlord concessions."
While there is some market concern of an economic slowdown, Winn has a bullish outlook on the market over the next 12 months. "I think we will continue to see strong activity over the next 12 months," says Winn. "We're seeing more tenants starting to migrate inland from areas like Silicon Beach for key drivers such as lack of product, seeking cost-effective alternatives and following big name tenants who have already made the move. Creative office remains in high demand, not simply for tech and entertainment companies, but also for professional service firms looking to attract millennial and gen-Z talent." Winn also expects a class-A product to adapt to the demand for creative space and offer concession packages to attract tenants.
In addition there could be some geographic shuffling. "With the continual flattening of the submarkets and tenants more willing than ever to explore different geographies, we will see a continued focus from large brokerage shops on assembling teams with a more diversified knowledge base to keep up with this paradigm shift in tenant's willingness to move throughout different markets, or as our team calls this focus, 'from the beach to the river,'" says Winn.
In her new role, Winn will bolster the team with her market knowledge and experience and expand in the capital markets sector. "I look forward to contributing my tenant rep knowledge to provide a different lens for our agency assignments. We have some pretty awesome projects not only online currently, but also in pursuit. Additionally, I am excited to expand within the capital markets sector," says Winn. "I love the diversity that our team has to offer and our clients feel the benefits of it too."
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