There is a lot of activity in the senior living market, but it takes a certain expert on the niche to make a successful senior living facility. Pardee Homes recently won active adult community the year with its recent development Altis in Beaumont, California. Senior housing requires deep industry knowledge and strategy to create a unique community that will attract baby boomers.

"It takes a lot of research, an outstanding team and a very strategic plan, one that creates a neighborhood with more meaningful and individualistic community placemaking and provides robust social calendars for diverse Baby Boomer interests both on and close to the property," Francine Wallace, VP of 55+ operations at Pardee Homes, tells GlobeSt.com. "A great deal of exploration and dedication are required to create a transformative community."

Pardee utilizes technology to create the perfect balance of amenities targeted to each community. "We utilize local data to offer a more boutique and curated approach to differentiate and deliver what local buyers want, such as fresh, modern designs; energy-efficient features; open, personalized floor plans; and thoughtfully designed, consumer-centric amenities," says Wallace. "It's not only about getting the designs and approaches to amenities to the highest level possible, the developer must meticulously match the property's personal, community and aspirational components to the dynamic Boomer buyer of today. This generation is many in number and major in discretionary income, controlling more than three-fifths of this type of income in the United States, but developers must really dig deeper to get to know the customer and then give them a reason to move."