Ross Dress for Less Ross joins a tenant mix that includes Kroger Signature, Target, PetSmart and Crunch Fitness.

DALLAS—Representing a new metro location for Ross Dress for Less, the discount retailer recently leased 21,088 square feet of retail space at Addison Town Center, a regional-draw retail center located at 3740-3850 Belt Line Rd. at Marsh Lane. The new Ross Dress for Less opened last weekend.

At Addison Town Center, Ross joins a tenant mix that includes Kroger Signature, Target, PetSmart, Crunch Fitness, Dollar Tree, GNC, Great Clips, Sally Beauty, Rainbow Apparel and several others. Bernard Shaw with Weitzman handled negotiations as asset manager for the center.

"The addition of this incredible retail concept adds to the draw of Addison Town Center and its mix of strong anchors, shops and restaurants," Shaw tells GlobeSt.com. "There was a lot of buzz about Ross coming to Addison Town Center, and the grand opening this weekend was extremely successful, generating a lot of traffic in the shopping center, with a full parking lot, a full store and long lines. We are extremely happy Ross has joined our tenant line-up and look forward to them continuing to be complementary to the shopping experience here."

Addison Town Center, in addition to the draw of its tenant mix, benefits from an accessible, visible location at the key intersection of Marsh and Belt Line, and a dense population of more than 155,000 people within a three-mile radius, Shaw adds.

For 2020 and beyond, several major projects are in the works, but Weitzman expects most of these centers to roll out in phases, which will ensure strong occupancy and keep overbuilding in check. The DFW retail market activity, especially retail leasing demand and store growth, is boosted by the metro area's economy, which ranks as one of the strongest in the US in terms of population and job growth.

Ross is an off-price apparel and home fashion chain in the United States with a focus on bringing customers a consistent supply of notable brands at measurable savings.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.