SAN DIEGO—The retail experience for cannabis doesn't have to be bad. So said Wendy Berger, CEO and president of WBS Equities, when talking about her experience people were having when she used to visit dispensaries. "I started looking around for a way to invest in the industry because I noticed it wasn't a pleasant experience. And there is opportunity there."
Berger spent six years trying to find a way to invest in the cannabis industry. "I really could not find an opportunity that I felt comfortable for a while so I went out started talking about it. Ultimately I met with 19 different groups that had formed seeking licenses and learned the industry."
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