Tech Provider VTS Acquires Retail Marketing Platform PropertyCapsule
The technology providers joined forces to capitalize on the rising demand for platforms that automate the marketing of retail assets.
NEW YORK CITY- VTS, a leasing and asset management platform, has acquired Property Capsule, an automation and software platform for retail landlords. The technology providers joined forces to capitalize on the rising demand for platforms that automate the marketing of retail assets.
PropertyCapsule assists landlords leasing and marketing professionals at landlord and brokerage organizations to manage and market retail assets. The acquisition will enable VTS to offer a leasing management product for retail landlords to attract clientele and reduce the time consuming process between developing a client pool to opening a store.
“VTS is investing heavily in the retail sector, and the combination of PropertyCapsule’s strong market traction and the deep experience of the team made this acquisition an obvious decision,” said Nick Romito, CEO of VTS, in a prepared statement.
Thomas Byrne, CEO of PropertyCapsule and former president and COO of LoopNet, will join the VTS team as General Manager of Retail Products and Data. He will oversee the strategic direction and delivery of VTS’ retail product offerings.
“Joining forces with VTS puts us in a position to accelerate growth and continue to deliver software that helps retail owners and brokers market and lease their centers to the changing demand in the market,” said Byrne in a prepared statement.