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LOS ANGELES—Has co-working become so ubiquitous in commercial real estate that it looks the same to everyone even though it is represented by many different brands and definitions? Scott Marshall, global chief client officer, CBRE, kicked off a session on this topic at NAIOP's CRE.Converge 2019 in Los Angeles by stating, "Co-working is becoming the Kleenex of this industry." That is to say, "Whether you're talking to a buyer, occupier or lender, [people] look at what Industrious, Hana and others are doing in the space and call it all co-working."
He noted that, "When you peel the onion back, they are all different: The operator and solution are different. The agreement and lenders are different. We look at it as flexible workplace. It truly is a solution on behalf of the occupier."
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