Essentially, these companies will be telling their individual stories and the value they bring to the apartment community.

Sam Selby, director of Business Development for Fernish, for example, reports that the company's multifamily partners have seen significant traction by offering furniture-as-a-service as a new resident amenity. "Residents have traditionally been stuck between cheap rental furniture or having to own their furniture, so offering an improved service is a huge value-add, and we're excited to share more about that experience at the conference lounge."

The conference will also hold Big Idea Talks, in which speakers explore new ideas for the multifamily sector.

Domuso and Gelt co-founder Keith Wasserman, for instance, plans to discuss change management—how organizations and individuals change and how change is instigated through vision and decision making. Wasserman will share examples from throughout his career where he instigated change and will also challenge the audience to visualize the future they want to create and inspire them to affect change in their own lives and organizations. "The multifamily industry is in the midst of a massive digital transformation, and while each of our organizations is adapting at our own rates of speed, I want to encourage all multifamily professionals to create a sense of urgency and to assert their leadership to expedite the transition to becoming fully automated," he says.

Passco's Big Idea theme, as another example, will focus on using visual stimulation and resident engagement drive ROI to an owner. Behr Paint, Modern Message & Show My Property have all invited by Passco to expand upon the importance of ensuring that your property is eye-catching and appealing to future/current residents, says Stacy Stemen, senior vice president of Corporate Marketing & Development at Passco. "It was key to have some fun and fresh ideas from these firms to show how visual stimulation and resident engagement drive the ROI."