Jean-Luc Renault, a communications manager at Jenner & Block
Forget sending out countless press releases, hounding reporters with the same tired pitch or paying thousands of dollars for media monitoring and database services to track and analyze the latest legal trends.
There is one habit that best positions lawyers for success in their public relations efforts. The practice is so basic, it hardly seems worth writing a column about, but so crucial that it begs to be covered here.
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