NEW YORK—Move aside 'location, location, location.' Experience has become the new buzzword for commercial real estate. Or if you prefer, the more traditional word 'hospitality.'
"Hospitality and experience are the new buzz words for real estate, and seemingly as common and important as location," David Berg, partner at Infinity Real Estate, tells GlobeSt.com. "The hospitality industry affects the office market from a coworking perspective and the retail market from an experiential perspective. Most retailers are now focused on an experience-driven space. They plan on bringing a fresh, new experience to their location in order to compete with online shopping."
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