With female leadership represented in less than 3% of US private equity firms, Conklin recently discussed the significance of her position as principal and her passion to influence a new generation of investors.

GlobeSt.com: What is the importance of C-suite diversity for better investment outcomes?

Conklin: Women traditionally have been absent from CRE investment firm leadership teams. A PitchBook study this year found that just 2.6% of US private equity firms had female C-Suite executives.

My partner, IMG's founder-CEO, will look at a dilapidated building and see the vision—its potential. Our third partner (originally from South Africa) focuses on capital markets and debt, and where the property could go financially within five years. I translate the opportunity to investors, advising how the property can consistently deliver cash and long-term equity growth. The three of us are very different in how we translate information, and these differences profoundly benefit our properties and investors.

For example, we purchased a high-rise tower in Seattle metro in 2014. Our multimillion-dollar facelift elevated the property and tenant living experience, and it positively impacted the neighborhood. The recent sale of this tower more than doubled our investor group's equity. The outcome was a win from every perspective.

GlobeSt.com: What are some of the unique qualities of your staff make-up?

Conklin: I'm proud to say that women now comprise more than half of the Investors Management Group staff. This quality alone is virtually unheard of in the world of private equity. We also have a remarkable level of variety across IMG in terms of ethnicities, languages and career backgrounds. Believe me, there is no 'group think' at our company.

Growing a team with different perspectives and experience has resulted in a unique flat organization structure. Reducing hierarchy significantly boosts our staff's innovation and productivity.

GlobeSt.com: Was the female equation a conscious effort or an organic one?

Conklin:  You can't grow a real estate company with just real estate people. One of our staff members founded an international animal rights nonprofit. Another came to our firm as a fashion stylist at Nike's global headquarters. Another once launched her own successful coffee shop (in Portland's caffeine scene…that's no small feat). The high level, diverse skills these women developed in their prior pursuits result in a comprehensive, interesting view of business which makes our firm stronger.

I discovered a love of mentoring while pursuing my MBA. I helped launch the Lundquist Center for Entrepreneurship at the University of Oregon, which transitioned into the work I do today. I became a principal in Investors Management Group after having achieved $1.5 billion in transactional volume in brokerage and real estate syndications.

It was never a conscious effort for me—or any of the women I've hired at IMG—to break a glass ceiling. All we did was follow our passions and prove our worth.

Traditionally, women have been boxed into residential real estate, a space known for emotional-based purchase and sale decisions. We've found success in private equity real estate through exceptional communication, listening and negotiating skills. It's all about ditching the pre-conceived notions of who would be good for a particular role and maintaining a neutral hiring process.

GlobeSt.com: How many more female or in general staffers do you anticipate hiring?

Conklin: It takes a village to make these investment properties work. We have people focused on the physical property, market dynamics, acquisitions, capital markets, financing and asset management. My focus is keeping communication lines open with our investors and mentoring individuals who are curious about passive income opportunities through syndication.

The bottom line is, investment offerings are more accessible today. Crowdfunding technology is disrupting the 'good old boys' club. As a result, we're seeing a more diversified group of accredited investors inside our virtual deal room.

We will continue evolving our organization to align with this evolving market and investor profile. Our firm's goal is to double our portfolio size in 2020. I wish to keep our boutique firm transparent, top-heavy and diverse by design.

IMG's investor relations and asset management teams are based at its downtown Portland location while the acquisitions, analyst and finance staff remain at the firm's Woodland Hills, CA office. IMG has transacted more than $1.4 billion nationally in this cycle, with $410 million in multifamily assets (2,500 units) currently under management nationwide. 

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