On the first launch day, 50% of the building population or some 736 people had registered for the app.
AUSTIN, TX—Endeavor Real Estate Group recently appointed commercial tenant experience technology firm, Equiem, to launch its app at Frost Bank Tower, the city's most recognizable architectural icon. The 33-story class-A tower comprises more than 535,000 square feet of space in downtown and is home to a tenant roster including Ernst & Young, PIMCO and Vista Equity Partners.
"We are delighted to have launched in our 10th new city in the USA this year. Frost Bank Tower is one of Austin's most iconic buildings and we have no doubt that our partnership here will set a new bar for tenant experience in the city," says Gabrielle McMillan, CEO of Equiem. "Not only will our platform ensure a frictionless, first-class user experience, but our industry-leading tenant analytics feature will enable Endeavor to both maximize ROI across the building and continually tailor the environment to meet the changing needs and expectations of all tenants."
Equiem will provide tenants with access to a variety of new services, events and experiences, as well as a range of facilities, amenities and retail already available onsite, all through one app. Tenants will be able to order food and retail, book spaces and facilities, submit building requests, and sign up to fitness classes, events and offers, all at the touch of a button. The platform will be rolled out this month following a series of launch events.
"The decision to appoint Equiem was an easy one. The firm's established reputation as the industry leader in the tenant experience technology space alongside the impressive results that Equiem has achieved elsewhere in the country, gave us complete confidence that they will help us deliver a truly outstanding tenant experience offering at Frost Bank Tower," says Sammie Baker, senior property manager, Frost Bank Tower. "Providing seamless access to our already outstanding range of tenant amenities, space and retail as well as introducing a range of exciting new services, events and experiences, we have no doubt that the platform will be a great success and help us to continue to attract, retain and satisfy tenants."
The appointment follows Equiem's entry into the Texas market earlier this year in Houston and takes the firm's total US footprint to more than 13.5 million square feet coast-to-coast. Worldwide, Equiem's technology is used by more than 165,000 workers occupying 60 million square feet of commercial real estate.
"The new app has been exceptionally well received. At the end of the first launch day, 736 people, just under 50% of the total building population, had registered to the platform, with more launch events still to come," McMillan tells GlobeSt.com.
The firm recently announced the completion of its largest-ever funding round, raising more than $8 million. Equiem says the capital will be used to continue reinvesting in its technology and keep raising the bar in the tenant experience technology space.
The Austin metro added jobs at an annualized rate of 4.7% during the three months ending in June. Job growth was led by the construction and mining sector, which surged at an annualized rate of 16.2%, adding a net 2,500 jobs. The professional and business services sector grew at 8.9% (4,300 jobs). Austin's unemployment rate inched up to a low 2.6% in June, according to a report by NAI Partners.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
