Growing your audience is about producing content that adds value and in a natural way that is authentic to the storyteller, Inserra said, who utilizes five platforms to document work-live-play moments. He heartened the audience, "be yourself out, at home, on the weekends and at your job."

Establishing an online presence is no breeze, admittedly. What Inserra has found successful in his brand-building efforts to connect with audiences and attract clients, is carving out time in his schedule to post-produce content and to publish online, remaining consistent, and not waiting to get started. "Don't overthink, just get in there and start swimming," he said.

To begin, Inserra recommends finding a niche and simply doing the research to see what you're good at, or simply leaning on your expertise, identifying the right places to land the desired eyeballs of a specified audience, and to make posting to social media a daily activity. It may not feel like work, but it will come back in engagement, which could lead to opportunities. He says to go with the flow and share the ideas that come to mind.

"Stop putting so much thought behind everything that you post," he said. "When thinking about media, you're the editor of the magazine, and you're the person on the cover."