When he joined TRI, Del Beccaro was tasked with a major revitalization of the East Bay operations, to lead recruitment efforts and handle day-to-day operations. His recruitment efforts have already brought some well-known faces in the brokerage community to TRI.

"Ongoing efforts to grow a stronger more competitive regional presence require intention and purpose. Ed has the knowledge and experience to take TRI to the next level. He shares our belief that by offering competitive splits and building a sophisticated platform, we empower our brokers to achieve their business goals," said TRI president Tom Martindale.

Del Beccaro's career in commercial real estate spans more than 40 years in the Bay Area. He began at Grubb & Ellis in 1977 and ran his own development company for nine years before returning to brokerage in 1992. Previously, he served as East Bay manager at Colliers, Grubb & Ellis and most recently Transwestern, where he built the East Bay and San Jose offices to more than 40 brokers, property management and staff.

"My goal in this new position is to create a San Francisco Bay Area and Northern California regional real estate services powerhouse," Del Beccaro tells GlobeSt.com. "The company  will be a full-service real estate company that will include class-A brokerage, property management, project management and consulting services lines. My goal is to disrupt the old TRI model to embrace cutting-edge marketing tools in order to provide our clients the sophisticated services they deserve. We are not a Wall Street firm. Our goal is to create  a real estate culture of innovation, excellence and entrepreneurship."

Del Beccaro's capabilities include brokerage operations management, property management, development, entitlements and consulting.