Restaurants have become a central pillar of the retail market, and in many ways helped to save retail loss as a result of ecommerce. But, now, restaurants are seeing their own ecommerce-like disruptor. The rise of food delivery services are impacting the retail experience and forcing restaurants to find ways to balancing physical and virtual customers, just like brick-and-mortar retailers have done.
"People are now more inclined to use food delivery services," Motti Farag, senior associate at CBRE, tells GlobeSt.com. "The challenge for restaurants is balancing the needs of the customers that are in the store and the delivery customers. Sometimes, delivery activity can ruin the experience for people in the store. Now, restaurants are starting to use back-of-house just for food delivery service so that the in-store experience isn't compromised."
This trend is really the restaurant-version of ecommerce disruption, and restaurants are seeing the necessity to balance both customers. "It is connected to ecommerce. We are now seeing that ecommerce is helping brick-and-mortar, and we are seeing the same thing in restaurants," says Farag. "Restaurants are providing a customer experience in different ways, whether it is going out or staying in. Today, retailers are really looking at how to get to customers multiple avenues to reach their business."
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