This year, investors will precede with cautious optimism. With strong market fundamentals, fear of a recession has subsided, but as pricing continues to climb to new peak levels, there is reason to be concerned. Industrial and multifamily land prices are hitting new records, and construction costs have continued to increase, making new construction a higher risk than before.

"I am cautiously optimistic. We are seeing record land prices at $60 per square foot for infill land in Los Angeles and Orange County and $25 per square foot in the Inland Empire," Tom Kenny, EVP at Bellwether Enterprise, tells GlobeSt.com. "Those numbers are peaks, and any time you hit those, you have to start being a little bit cautious. However, investors think rents are going to continue to rise and that you can justify a new build at high costs."

Pricing is cause for concern because it requires more rent growth, and after several years of strong rent growth, rents are beginning to plateau. "You have to have continued rent growth to support land and construction prices," says Kenny. "So, because we are at such a high, I can imagine that we will see less activity going into 2020. But, it is not because we are hitting any trouble. It is just people hitting the pause button a little bit because we have been so busy over the last five or six years. There are a lot of people that don't want to have a misstep."

While there is reason to be cautious in 2020, the market will likely look a lot like it did in 2019, starting with the top asset classes. "Multifamily and industrial will definitely dominate this year," says Kenny. "We are still doing a lot of business in retail. Those products have been active in financing. Retail is not going to leap ahead of apartments and industrial, but there is still great opportunity in that asset class."

Looking ahead, Kenny is most bullish on properties in market that continue to see rent growth. "I get comfort in seeing actual transactions where you are seeing rent growth and sales happen on the demand side, not from investors but from the users," he says. "If companies are doing that, then they must feel good internally."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.