SAN FRANCISCO—For Americans, going camping has always suggested roughing it a bit. Fast forward to today and the great outdoors enjoys newfound appeal in more luxurious trappings, says Robert Stiles, managing director and founding principal, RobertDouglas.
This glamping, short for glamorous camping, is experiencing widespread growth. This form of experiential travel pairs traditional outdoor lodging with five-star fittings, guest service, dining and amenities. Specifically, luxury tents inspired by African safari-style resorts, classic Airstream campers fitted out with modern conveniences and tiny backwoods cabins with upgraded amenities make camping a step up from its predecessor.
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