San Diego San Diego

Millennials make up a huge portion of the population in markets throughout the nation. In San Diego, millennials alone represent a quarter of the population, and in combination with gen-Z, young people account for half the population. These demographic groups—along with their wants and needs—have a major impact on real estate.

"Millennials are the largest generation group in San Diego, representing 798,000 or 24% of the total population. Based on this calculation, San Diego ranks as the seventh in the US as having the highest concentration of millennials compared to the total population living in the metro area," Jolanta Campion, director of research for San Diego at Cushman & Wakefield, tells GlobeSt.com. "1.9 million or 56% of the approximately 3.4 million residents in San Diego are 39 years old or younger, which means millennials, also knows as gen-Y, are influencing trends along with gen-Z, who represent 1.06 million or 32% of San Diego residents."

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.