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Bethesda, MD—Commercial real estate finance firm Walker & Dunlop and GeoPhy, a CRE valuation company, are launching a new appraisal company called Apprise, which will focus on the multifamily asset class. Its goal is to modernize what is arguably an antiquated process.

"When we looked around the industry and observed the 3-week appraisal process time frame, we thought we could surely accelerate that and bring the industry into the 21st century via Apprise," says Greg Florkowski, senior vice president of Walker & Dunlop.

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