The first hotel will break ground this year in Phoenix. Photo by Shutterstock.
Paris—Atari has signed a licensing agreement with True North Studio, a US real estate developer, and GSD Group, to develop Atari branded hotels in eight cities in the US. According to the agreement, Atari will be entitled to 5% of the revenue of these hotels.
The first hotel will break ground this year in Phoenix, close to the first "Woz U" university campus, created in 2017 by Steve Wozniak. The other cities are Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose and Seattle. Atari retains the rights to develop similar activities in other cities in the United States and the rest of the world.
The Atari hotels will feature common areas that focus on the video game universe and the Atari brand. They will include a state of the art eSport studio, an Atari gaming playground, meeting and event rooms, co-working spaces, restaurants, bars, a bakery, a movie theatre and a gym. The hotels are targeted at family or business travelers.
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
