New York City.
NEW YORK CITY- Commercial real estate firm Current Real Estate Advisors is taking a different approach to the traditional way customer acquisitions and leases are done. The firm is leveraging social media to engage new customers and find retail and office space for clients, co-founders Adam Henick and Brandon Charnas tell GlobeSt.com.
"We have developed our social channels to amass an engaged following of consumers, interested in lifestyle brands and New York City happenings, and can garner strategic insights through polling, Instagram stories, and contests to service our clients seeking prime retail and office space," they said.
Current Real Estate uses Instagram as a constant two-way conversation with its real-time audience, which has helped to generate brand awareness. According to the feedback that garners in real-time, the firm adjusts the content to speak to the audience while offering its commercial clients data on what the follower preferences are. The firm also uses Instagram as a tool to promote retail listings and educate its audience on the state of the commercial real estate market.
"Our difference is that we liaise with customers who seek out products and services leading to customer acquisitions, while most commercial real estate firms have zero interaction with the end-user," the co-founders said. "Using social as a promotional tool is discussed with all clients from the beginning, and we market on their behalf leading to long-term partnerships and strong referral business."
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Mariah Brown
Mariah Brown is the New York Bureau Chief and Real Estate Reporter for GlobeSt.com, covering the New York Metro area, Northeast region and national real estate trends. She is responsible for producing multi-media content, including articles, podcasts and video. Before joining the GlobeSt team, she served as a New York Times fellow, reported for the Associated Press in New York and Philadelphia and several other New York City-based outlets.
