Equiem will be rolling out at 20 Greenway Plaza, a 433,132-square-foot class-A office building.
HOUSTON—Los Angeles-based real estate investment manager Stockdale Capital Partners recently appointed tenant technology firm, Equiem, to launch its app across a million square feet of prime office space in Houston and Scottsdale, AZ. The assignment expands Equiem's presence in the Southwest to more than 2 million square feet.
In Houston, Equiem will be rolling out at 20 Greenway Plaza, a 433,132-square-foot class-A office building located in the Greenway submarket. The building is leased to a diverse tenant line-up, including Merrill Lynch, Sunnova Energy Corp, REALEC Technologies, Mitsubishi and Koch. The new assets take Equiem's total US footprint to more than 13.5 million square feet with the appointment at 20 Greenway Plaza, the firm's third building in Texas and second in Houston.
Equiem will also launch at Galleria Corporate Center in downtown Scottsdale. Comprising 537,000 square feet of office space, tenants at the building include Yelp, Indeed, Square and Zillow.
"We are committed to providing all of our tenants with an outstanding workplace experience and bringing Equiem on board at both 20 Greenway Plaza and Galleria Corporate Center will allow us to deliver on that commitment," says Andrew Saba, vice president of asset management at Stockdale.
"These two properties possess the physical attributes necessary to cater to modern office workplaces. Bringing Equiem aboard allows us to provide the technological and social touchpoints that will improve the client experience and improve the retention of our client base."
This app provides tenants at both sites with access to a variety of new services, events and experiences, and connects them to all existing facilities, amenities and retail. Tenants will be able to order food and retail, book spaces and facilities, submit building requests, and sign up to fitness classes, events and offers.
With both 20 Greenway Plaza and Galleria Corporate Center set to undergo major redevelopment work in 2020, the app will also be used to keep tenants up to date by creating a two-way channel for work communication. The platform will be rolled out at both sites shortly following a series of launch events.
"With both sites set to undergo redevelopment works this year, Equiem's technology will enable us to directly and efficiently communicate with all our users, keeping them informed and engaged during this period of change," Saba tells GlobeSt.com. "With Galleria Corporate Center home to eight companies comprising 2,100 people, and Greenway Plaza home to 17 companies comprising 1,200 people, the enhanced communication and data capture will also provide valuable insights into what our clients want. Historically, we have relied on the traditional tenant rep system, and on information boards and lobby screens to communicate with our clients. Equiem's platform will therefore provide a step change in the effectiveness of our engagement and enable us to continue providing leading tenant experience in our buildings."
Worldwide, Equiem's technology is used by more than 170,000 people occupying 60 million square feet of commercial real estate and serves more corporate tenants than any other provider. The firm launched the latest iteration of its platform, Equiem NEXT, last summer and has since added a range of new features for its clients. These include Deals, which allows vendors to offer redeemable promotions via the Equiem App; Bookings, an end-to-end platform for arranging and monetizing bookable services, events and classes; and an upgrade to Equiem's meeting space management platform.
According to a Deloitte study of 750 CRE executives, when it comes to tenant experience and related technology investments during the next 18 months, 36% of respondents expect their organizations to hold the line, 42% anticipate a moderate increase and 14% plan to significantly increase.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
