Jolie Balido, CEO of NewStar Media in Coral Gables.
The crisis communications and strategy surrounding the recent resignation of David Drummond, top lawyer of Google parent company Alphabet, form a compelling case study of what companies should not do in a crisis.
In my experience managing all types of crises for corporate giants in a spectrum of industries including technology, law, financial services and health care, I have been consistently amazed how well-pedigreed professionals can lack a fundamental ingredient in crisis management: common sense.
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