Christie's International's Dan Conn, and Nancy and José Almodovar attend the annual global conference.
HOUSTON—Interest rates are at an all-time low, so Millennials are getting in on the residential market.
This group is driven by upfront data and information, wants to be educated on the process and dives in on understanding the numbers, says Nancy Almodovar, president and CEO of Nan & Company Properties/Christie's International Real Estate.
Now more than ever, brokers are turning to social media to communicate, show properties and sell a lifestyle. And, part of the Millennial relationship-building process stems from social media.
This demographic group wants to live near people in similar life stages, Almodovar says. Specific wants for Millennial homebuyers are pet amenities, smart appliances and a sense of community.
"We understand them because we are them," said Almodovar. "We have different age groups at our agency, but a big percentage of our team is Millennials and we understand how they are purchasing, whether in the city or in the suburbs."
Nan & Company Properties was recently named Christie's International Real Estate's Affiliate of the Year at the network's annual global conference. Out of 138 total affiliates with 940 offices in 49 countries and territories, Nan & Company received this award as a result of its year-over-year growth, outstanding contribution to the Christie's International Real Estate network, and excelling in marketing, branding and luxury property sales.
Almodovar started Nan & Company Properties in 2014 and has since grown the company to 60 active agents and 12 internal support members. Nan & Company Properties became a Christie's International Real Estate's Houston affiliate in 2017. Nan & Company Properties closed 2019 with more than $250 million in sales.
"Nan & Company Properties has worked hard to create innovative marketing strategies that have made them a leader in the Houston market," said Dan Conn, chief executive officer of Christie's International Real Estate Network.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
