It shouldn't be a surprise. US consumers, many under mandatory stay-at-home orders, bored and online, ramped up their e-commerce activity in April, allowing the medium to become the primary source of commerce for the month, according to software giant Adobe's monthly Digital Economy Index (DEI) report.
"We've found that this sudden e-commerce acceleration is having an impact on apparel, electronics and grocery purchases online," John Copeland, vice president of marketing and consumer insights at Adobe, said in a statement.
The monthly report, which is derived from over a trillion points of data from anonymized and aggregated retail websites, found that buy-online, pick-up-in-store (BOPIS) orders grew 208% year over year in April, an indication that COVID-19 related fears have heavily impacted shopping patterns.
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Patrick Smith
Patrick Smith, based in New York, covers the business of law, including the ways law firms compete for clients and talent, M&A and corporate work, leadership and marketing innovation. Reach him at [email protected] or on Twitter at @nycpatrickd
