DALLAS—As Texas continues its phased re-opening of retail and other businesses, Weitzman is using its proprietary digital platform to launch "A New Together Again". This online effort encompasses shopping center websites, social media platforms, blog posts, tenant-specific posts and video.
"A New Together Again" will encourage shoppers to patronize Weitzman centers and tenants through an emphasis on community, safety and human interaction. With the campaign, Weitzman reminds people to shop local, shop safely and shop now as retail slowly re-opens for business.
The campaign images and messaging are designed to inspire by highlighting tenants' ingenuity in the transition to a new normal. The campaign will continue to expand in the coming weeks. It currently encompasses hundreds of tenants and dozens of centers totaling millions of square feet.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
