Aiming to assist properties in managing the next phase of the pandemic, Tour24 is offering five tips on returning to the new normal.

1. Go Virtual: In addition to implementing self-guided tours, the company suggests that industry professionals should enhance each property's website to highlight its character and features through additional interactive content and videos. The company proposes utilizing local freelancers to assist in such projects.
2. Support the Community: Publicize community-focused options, such as curbside pick-up from neighborhood restaurants or outdoor green markets. Share information on how to donate to local, non-profit organizations or services.
3. Contactless Common Areas: Seek innovative ways for residents and staff to social distance as they move through the property. Encourage safe-distancing near the reception desk and offices by spreading out or removing furniture in the lobby. Display guidelines for elevators and provide greater access for stair use.
4. Adjust Amenities: Create and set realistic expectations to safely reopen your amenities. Increase sanitation procedures and supplies and change gym configurations. Consider changing occupancy limits and reducing furniture when reopening outdoor areas, such as lounges and pool decks.
5. Delivery decisions: Embrace home delivery for groceries, retail and restaurant meals through services such as Prime, Instacart and Grubhub. As multifamily residents will continue to utilize such services in the future, property managers must implement efficient strategies to respond to residents' needs and minimize impact on building operations. Reduce contact and keep deliveries secure through automated locker solutions and package rooms.

Tour24 aims to extend its leasing team's capabilities while adhering to social distancing guidelines through implemented self-guided tours. Through the company's mobile app, consumers are able to view properties, schedule tours, visit apartments and begin the leasing process. Combining curated tours with detailed information regarding the property, its community and amenities, the apps allows administrators to track consumers' path through the community.

Ensuring security and validity, Tour24 additionally requires three levels of security checks, including facial recognition, identification and credit card verification.

Conducting thousands of tours across more than 100 properties, the platform's data showcases a 33% lease-to-close ratio, with some properties reporting a recent 60% close ratio; compared to the industry's average 25%.

Tour24 additionally reported an 11% increase in conducted tours since March, and a 21% increase since February.