The seismic disruption of retail markets by the onslaught of the COVID-19 pandemic has prompted Ft. Lauderdale companies dependent on retail sales to reassess their sales methods and product offerings, according to a new report by Colliers International.
Prior to the pandemic's onset, "experiential retail" intended to enhance in-person shopping was reviving Ft. Lauderdale's a "tired" retail market, Colliers reported in its 2nd Quarter Broward County Retail Report.
But even as government health and safety guidelines forced businesses to dramatically curtail operations or temporarily shut their doors in response to the escalating spread of the virus across Florida, Ft. Lauderdale retailers have begun innovating brands or reinventing themselves to include inaugurating or enhancing delivery and curbside pickup services, setting up "ghost kitchens" divorced from dine-in spaces, the Colliers report said.
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R. Robin McDonald
Daily Report reporter R. Robin McDonald's journalism career includes stints as a staff writer at The Atlanta Journal-Constitution, The Fort Worth Star-Telegram, The Wichita Eagle, and The Anniston Star and as a trial tracker at CourtTV and CNN. She is the author of two true crime books -- Black Widow: The True Story of the Hilley Poisonings and Secrets Never Lie: The Death of Sara Tokars.
