When COVID-19 hit Miami Beach, the Lincoln Road Business Improvement District (BID), like many bustling areas around the country, became a ghost town.
As local business leaders were locked down, during the early days of the pandemic, they started talking about making Lincoln Road a destination when things reopened. They decided that concepts gaining popularity before COVID, like popups and outdoor fitness classes, could activate their empty spaces
"We took a more holistic approach and said, how do we make this Lincoln road community more interesting because it sits in the middle of the urban fabric in Miami Beach," says Lyle Stern, president of Koniver Stern, a retail leasing and consulting company in Miami Beach.
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