SAN FRANCISCO—For better and for worse, home is the center of life/work/shelter during COVID. But during quarantine life, homeowners have come up with definite ideas about home design.
Several million new households are projected as a direct result of COVID-19, with an additional 7.6 million switching from renters to homeowners. Not only that but the definition of home itself is in the midst of a historic paradigm shift, as are the specific home features people want and are willing to pay for, which provides a competitive advantage for builders and developers going forward.
The America at Home Study surveyed thousands of consumers and the insights show that homebuying is not only top-of-mind but more in demand than the industry had anticipated. The survey was developed by three leaders in the homebuilding industry, Teri Slavik-Tsuyuki, principal of tst ink; Belinda Sward, founder and chief strategist at Strategic Solutions Alliance; and Nancy K. Keenan, president of Dahlin Group Architecture/Planning.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
