Marketing commercial real estate during the novel coronavirus COVID-19 pandemic requires creativity, tech savvy, meticulous planning and an understanding of how buyers' needs have changed.
In a new report, CBRE outlines three ways in which the coronavirus outbreak has transformed commercial property marketing and offers tips on how to adapt.
During pre-coronavirus times, the most in-demand office amenities included gyms, cafes, lounges and meeting spaces. Now, most buyers are concerned about indoor air quality, touchless technologies, outdoor amenities and building apps, according to CBRE.
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Phillip Bantz
Phillip Bantz is a reporter for Corporate Counsel. Follow him on Twitter @PhillipBantz.
