Young professionals are driving change in the commercial real estate industry. For years, new technologies—from virtual rent collection to digital document signing—have promised to deliver efficiencies to the market, but adoption has been another story. The industry has an older average age demographic than most other industries. According to NAR, for example, brokers have a median age of 60 years old. These groups tend to be reluctant to adapt new technologies, but as more millennials and gen-Z members enter the industry, technology adoption is becoming inevitable.

"Integration of technology has become very important. Simple things like electronic document signing and hopping on zoom calls, to using drones and CRM systems is becoming standard. Incorporating things like that into the normal business practice has an impact on client trust and their success," Henry H. Alexander, III, a partner and the director of industrial service at Colliers International, tells GlobeSt.com.

Young professionals are not only fluent in technologies, but using them to conduct daily tasks is a standard for these generations. "Young professionals are changing the industry by bringing their skill set and familiarity with the latest Internet technology," Joe Ambrose, SVP of production at UC Funds, tells GlobeSt.com. "They are fluid in navigating internet-based CRE data programs, such as Co-Star and LoopNet. They have never owned a rolodex and are comfortable with the quick pace of communication and internet-based data search and storage. These young professionals are not afraid of change; they are able to track down information quickly and are taking the analyst position to the next level."

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.