Prior to March 2020, a disruption in the tech world was viewed as innovative, bold and creative. Back then, VCs viewed those tech disruptors in much the same way.

Then the pandemic came, illustrating just how essential these tools had become to commercial real estate.

"Broadly speaking, in the narrative arc of the real estate market as the end market, the short answer is almost everything changed in terms of disruption and flux," laments Zak Schwarzman, general partner of MetaProp. "But juxtaposed with PropTech, what's changed is much, much less."

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.