Macy's is doubling down on testing off-mall, smaller format stores.
"Over the next two years, we will open several smaller format off-mall Macy's, and we will test a smaller format off-mall Bloomingdale's," Jeff Gennette, chairman and CEO of Macy's, said in the company's Q2 2020 earning's call.
Earlier in the year, Gennette shared that every off-mall Macy's store would have pick up and returns. But this week, the company announced that it would be testing a smaller format for Bloomingdale's, which will be launched in the fourth quarter of 2021.
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