SAN FRANCISCO—Polestar, an electric performance car brand, recently opened a retail pop-up shop at Macy's Union Square on Geary Street. Polestar pinpointed the downtown location to showcase its line-up of progressive performance vehicles.
"Our spaces are designed to inspire, inform and delight while creating a unique, memorable experience that always puts the customer first," said Gregor Hembrough, head of Polestar North America. "We aim to make buying our cars as fun as owning them."
Polestar offers a digital-first model, in which everything from configuring a car to booking a test drive can be done online. Its retail "Spaces" are minimalistic and modern.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
