In a move that could bring the commercial real estate industry its most geographically widespread talent pool—and therefore, the most diverse group of future workers its ever recruited—Project REAP (Real Estate Associate Program) has launched its first-ever completely virtual, live and on-demand program, the ULI/REAP Fall Academy 2020.
Formerly offered in-person, the 22-year old program provides education for minorities interested in a career in commercial real estate. The offering is meant to boost the industry's roster of professionals who identify as members of a minority group. Fewer than 1,000 people of color work in the industry, which employs more than 125,000 professionals, according to the announcement of the program. REAP has increased multicultural representation in the industry by 10%, organizers claim.
While virtual programming has become part of the "new normal" foisted upon working professionals due to the Coronavirus, it also allows REAP to expand beyond its usual borders.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
