Real time data is fast becoming not only a key tool CRE is using to fight the pandemic but it is also causing the industry to realize it is essential for ordinary tasks as well. One of the silver linings of the pandemic has been that it is turning out to be a catalyst for its widespread use, JLL posits in a new post.
"From analyzing rent-collection rates, to monitoring crowds in malls and understanding space utilization in offices, the pandemic has prompted more property industry players to use proptech to deliver real-time data outputs," according to the post.
"High-frequency data in particular is in demand to help make decisions—especially relating to health, mobility and space usage."
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
